SOCIAL MEDIA

The newest arena of marketing comes in a form that is almost too good to be true.  For years the only methods to reach such a wide audience was by mail or email.  Now, the power is literally at your fingertips to reach thousands of potential customers instantly.

First of all, with so many avenues and options, which social media channels should your business focus on?  It really all depends on your business focus and target demographic.  All will be discussed during your Free Consultation.   Each social media channel works a bit differently and offers similar business benefits.

However, like everything else about marketing you must utilize social media correctly in order for it to work for your business.  Below is a list of items that should be on your social media checklist – all of which Tahoe Business Helpers can assist you with.

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Social Media Marketing Services

  • Content
    Content is King. Regular creative and compelling posts to social media are the crux of success. Again, different social channels call for different types of content. However, the more you post on each of your accounts, the more likely you are to organically grow your community. Posting the same content over and over again, or posting boring content can have an adverse effect. You must carefully calculate what, where and when to post your social content. Posting the same content on various channels at the same time can also be bad in the eyes of your followers. Tahoe Business Helpers can help you formulate a social media strategy to ensure your business great success with your fans.
  • Advertising
    Most social media platforms offer some type of advertising for your content. It’s imperative that you boost your most meaningful content. We can assist you with not only posting the content for you, but also discuss an advertising budget as well as goals for each piece of information.

But wait, there’s More!

  • Customer Engagement
    In addition to content, interacting with your customers is equally important. It is essential to respond to any questions or feedback your followers post. If there is an issue with a product or service you must assist your customers with satisfactory service in order to retain them. Positive feedback should also be responded to if for nothing else but to let your customers know you are listening to them. Tahoe Business Helpers can work with your team to either train them how to efficiently use social media or manage your accounts on your behalf to allow you and your employees to focus on your business.
  • Post Labeling
    Tagging people or fellow local businesses is a great strategy to try and grow your online community.
    Another effective way to grow your following is to properly use hashtags. These allow viewers of certain keywords find your business without ever even hearing about you otherwise. Much like SEO, post tagging can have an impact on your bottom line.
  • Account and Tool Usage
    Social Media platforms are constantly changing and evolving. A major facet of our marketing service is staying on top of the latest trends and changes to social media and beyond. Each channel has their own set of tools and account settings that change regularly and we are here to help you stay on top of them. Tahoe Business Helpers will make sure your accounts are up to date and are fully taking advantage of everything they offer that has a positive effect on your online identity.
  • Community Building
    Building your online community is paramount to reaching as many people as possible. We grow the amount of ‘Likes’ and followers your business has through various methods of customer acquisition. Again, this will all be discussed during your Free Consultation!
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YOUR COMPLETE MARKETING PLAN SHOULD INCLUDE ALL FOUR STRATEGIES

Having a multifaceted approach to marketing your business or project is essential in today’s world.  You must make your business as visible as possible in order to obtain new customers.  Using our 4-Point Approach increases the likelihood of growing your online community as well as reinforces your brand identity.

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