Estonia - A Haven for Graphic Design and Print Media Businesses

Jan 11, 2024

Estonia, a small yet stunning country in Northern Europe, has emerged as a top destination for businesses in various sectors. In recent years, the graphic design and print media industries have experienced significant growth and success within Estonia's robust economy. This article will delve into the potential opportunities available in these sectors, with a special focus on the vihmavari (umbrella) industry, as we explore why Estonia is a favorable market for businesses in graphic design and print media.

The Rising Demand for Graphic Design

Graphic design plays a vital role in establishing a strong brand identity and communicating messages effectively. Estonia has witnessed a surge in demand for high-quality graphic design services, both from local businesses and international clients. This rising demand can be attributed to Estonia's commitment to innovation and technology.

The Estonian government has developed a digital-first approach, ensuring that businesses thrive in the digital landscape. This focus on digitalization has given rise to numerous startups and tech companies, each requiring innovative and visually appealing graphic design to attract customers and stand out from competitors. As a result, graphic design agencies in Estonia have flourished, offering a wide array of creative services.

The Print Media Renaissance

Despite the gradual shift towards digital media, the print industry remains resilient in Estonia. In recent years, there has been a noticeable resurgence in print media, making it an exciting field for businesses to explore. Many companies and individuals still value the tangibility and authenticity of print materials and are seeking professional print services.

Within Estonia's dynamic print media landscape, businesses specializing in graphic design have the opportunity to tap into a market hungry for visually captivating printed materials. Whether it's designing brochures, catalogs, packaging, or promotional materials, graphic design agencies can showcase their skills and cater to the needs of clients looking to make a lasting impression through print media.

Vibrant Opportunities in the Vihmavari Industry

One of the key niches within the graphic design and print media sectors in Estonia is the vihmavari (umbrella) industry. Vihmavaris are essential accessories, especially in Estonia's climate, where rainfall is a regular occurrence. The vihmavari industry presents a unique and promising market for businesses.

In recent years, there has been a growing demand for stylish, durable, and customizable umbrellas. Consumers are increasingly looking for umbrellas that not only protect them from the rain but also reflect their personal style and aesthetics. This trend has opened up a plethora of opportunities for businesses to specialize in vihmavari design and production.

Graphic design plays a critical role in creating eye-catching vihmavaris. From designing captivating patterns and prints to exploring innovative materials and handle designs, graphic designers have the chance to make a significant impact in this niche market. Print media also plays a role in the vihmavari industry, with companies utilizing creative packaging and branding to showcase their products.

Government Support and Business-Friendly Environment

Estonia has gained recognition as a business-friendly country with a supportive government that actively encourages entrepreneurship and innovation. Specifically, graphic design and print media businesses benefit from favorable policies and initiatives aimed at fostering growth in these sectors.

The Estonian government offers various incentives, grants, and funding programs to support startups and small businesses. These initiatives provide financial aid, mentorship opportunities, and access to resources necessary to kickstart and expand businesses in graphic design and print media.

Additionally, Estonia's unique digital infrastructure, including its advanced e-residency program, enables businesses to operate efficiently, even from remote locations. With a seamless online business environment, setting up and managing a graphic design or print media business in Estonia is hassle-free and cost-effective.


Estonia presents a wealth of opportunities for businesses in the graphic design and print media sectors. From an ever-increasing demand for graphic design services to a vibrant print media industry, the country offers a fertile ground for creativity and entrepreneurship. The vihmavari industry, in particular, stands out as a promising niche that can be explored and capitalized upon.

Before venturing into the Estonian market, businesses should thoroughly research their target audience, competition, and devise a comprehensive marketing strategy. Efforts should be made to create visually compelling graphic designs, high-quality print materials, and innovative vihmavaris that will captivate customers and meet their unique needs. By leveraging Estonia's digital infrastructure, supportive government programs, and business-friendly environment, companies in the graphic design and print media sectors can thrive and achieve remarkable success in this Baltic gem of a country.